The Perfect T-shirt Does Exist:
FLORE FLORE’S CULT CLASSICS
It started as an industry secret, but more recently has been accepted as fact; Flore Flore makes essentials that are worth investing in.
The search for the perfect white T-shirt is one we've undertaken for a long time—and we can safely confirm that Flore Flore is one of the strongest contenders we've discovered (and we have tried them all). Throw it in the wash, and it emerges still in shape every time.
If you already know about Flore Flore, it is likely you own multiple colors of their cult favorite Esme Tank and their answer to the perfect t-shirt, the Car Tee (also in a Baby fit for those who prefer an even more fitted approach). Their fans are loyalists, buying in bulk and spreading the word.
It started as an industry secret, but more recently has been accepted as fact; Flore Flore makes essentials that are worth investing in. Sure, you could buy a $20 Hanes t-shirt, but it’s just not the same.
The brand’s signature Esme embodies a subtle mastery. Its denser fabric lends an architectural quality, effortlessly pairing with high-waisted trousers or relaxed denim. Its perfectly cut 90s-esque silhouette immediately brings to mind the effortless style of Caroline Kennedy, while the navy version evokes the timeless elegance of Jackie Onassis. Sitting beautifully at the waist, the slightly thicker material provides a flattering shape and a certain polish to any look.
Founded by Flòrian Van Zuilen, the Amsterdam-based brand has built a dedicated following admired by industry insiders and influential tastemakers like Alexa Chung, Lara Worthington, Kendall Jenner, and Marte Mei. Central to this appeal is Van Zuilen’s meticulous approach—each T-shirt, tank top, and crisp button-down reflects a careful balance of proportion, weight, and structural integrity.
The red esme layered under a chanel jacket, kendall jenner in the grey esme tank
The red esme layered under a chanel jacket, kendall jenner in the grey esme tank
Van Zuilen’s inspirations are deeply personal, grounded in childhood experiences of shopping for basics at Petit Bateau with her mother—an early impression that instilled a reverence for well-made staples. This ethos is foundational to Flore Flore, emphasizing not ephemeral fashion, but rather the lasting appeal of garments crafted to perfection.
The commitment to exceptional fit is deliberate. Before finalizing Flore Flore’s four original T-shirt styles, Van Zuilen conducted over 80 fittings, investing eight months into refining the exact proportions. Production is similarly meticulous, with each piece crafted in Portugal—a country celebrated for textile craftsmanship—with shirting fabrics sourced from Albini, Italy’s historic mill. Family-run factories ensure every garment embodies Flore Flore’s legacy of quality and integrity.
Sustainability is integral to the brand’s identity. Utilizing organic materials, environmentally conscious practices, and a tightly controlled supply chain, Flore Flore exemplifies responsible luxury. As a member of the 1% for the Planet initiative, the brand contributes a portion of sales to the Women’s Earth Alliance, empowering women-led environmental initiatives worldwide.
There’s a practicality to Flore Flore; it embodies a philosophy prioritizing longevity over trends, craftsmanship over excess. This authentic approach explains Flore Flore’s presence in the world’s most discerning boutiques, placed thoughtfully alongside prestigious labels such as Dries Van Noten, Comme des Garçons, and The Row.
LEFT-right IMAGEs: esme tank in black, car baby tee in white, esme tank in heather grey. courtesy of flore flore
LEFT-right IMAGEs: esme tank in black, car baby tee in white, esme tank in heather grey. courtesy of flore flore
